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Advertising Is An Investment, Not An Expense

Advertising Is An Investment, Not An Expense

Fred Lam

Most businesses are fearful of advertising because they see it as an expense.

… But the truth is, they’re all WRONG!

Advertising is a necessity of business; it’s the lifeblood of all successful business.

Why? Because when you advertise, you get traffic.

..and when you get traffic, you get immediate sales.

So, if you look at advertising being an investment, you are literally investing money, to have people go to your business and turn them into sales generating you an ROI.

If you are running a business and you still haven’t advertised, you need to start learning today!

About The Author


Fred Lam started his working life over 12 years ago as a dishwasher. Knowing that he wanted more from life, Fred began venturing into the online business world. His knowledge and accomplishments in the media buying field brought him recognition and prestigious positions. He quickly launched to the top as the youngest Marketing Manager for BMW Group Canada. Today, Fred is the CEO of several multimillion-dollar businesses, including iPro Academy. Fred has coached thousands of students around the world and continues sharing his knowledge in Starting From Zero.

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